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Effective SEO for Small Businesses In Vancouver To Improve Online Visibility

Unlock your website’s potential with our result-driven SEO strategies.

Located in downtown Vancouver on Davie Street. The business has offered holistic health care, including Acupuncture and Registered Massage Therapy, since 2017. In early 2020 the business expanded into a bigger space and wanted help improving its website and its online presence.

West End Wellness

FEATURED CASE STUDY

West End Wellness has seen an increase in traffic year after year, resulting in new customers and purchases of their services.

(A comparison from Feb to April 2022 to 2023)

How It Started:

West End Wellness had an old website that was outdated, not managed correctly, and due to this, was not optimized for search engines. Like most websites I come across, the site was put together to expect and not made to draw in potential customers with SEO and the proper navigation to convert those visiting the site to call-to-action buttons that would convert visitors into potential customers.

PART ONE: Building a Modern and Mobile-Responsive Website with Squarespace

Before starting our SEO strategy, the first objective was to help build a new website that could be relaunched with West End Wellness's new location. To achieve this, we turned to Squarespace, which I believe is a powerful platform for small businesses looking for a user-friendly interface that can aid our clients in managing their websites effortlessly.

PART TWO: Unleashing the Power of Squarespace SEO-Friendly Software

After we had put together a website that looked good, the next part for online success was to optimize West End Wellness for search engines.

By tailoring our SEO strategy with Squarespaces SEO-friendly tools, we created a solid foundation for improved search engine visibility within West End Wellness’s unique industry. We did a keyword analysis to help us find the right keywords to place throughout the website to bring the proper attention that would see the site compete in search engines.

PART THREE: Remarkable results, with a 2000% increase in Traffic in the first year!

The impact of the combined efforts, where we upgraded the website and implemented our SEO strategy, gave West End Wellness a staggering 2000% increase in organic traffic.

This not only proved what West End Wellness had not been doing, but also what can be done when a good SEO strategy is implemented. The online visibility continues to improve on search results, bringing in new customers and resulting in improved sales.

Google Analytics (Apr '20 - Apr '21)

How it’s going:

Since launching and working with West End Wellness on their new website, there has been a significant increase in both traffic and sales. The business has provided positive feedback and been very happy with the ongoing performance that has seen the site rank on the first page of Google for multiple keywords within their profession.

Their site has been patient and, since keeping a record, has seen the website's organic traffic increase positively with each passing year. Below are the Google Analytics for the year 2021 and 2022:

Looking at this final comparison, you can see the website has doubled from 2.24K Total Clicks to 5.46K and created 4 times the amount of impressions with over 600K in similar months from 2022 to 2023.

Your Questions Answered

  • Hiring an SEO expert can be the right way to help boost your online presence and increase the website's visibility. The cost of hiring an SEO expert can vary depending on the level of experience, the service they provide and the complexity of your website and business needs.

    It's essential to remember that the cost of SEO is an investment in your business's long-term success. Hiring someone with SEO experience with the proper credentials, you should expect to pay anywhere from $300 to $1k+ monthly.

    In return, the right professional to manage your SEO campaign will provide an optimized website for maximum visibility, generate more leads, increase sales, and grow your revenue over time.

  • Investing in SEO can be worth it for many businesses, as it can help improve your website's visibility, drive more traffic to your site, and ultimately increase leads and sales. By optimizing your website's content, structure, and technical elements, SEO can help you rank higher in search engine results pages, making it easier for potential customers to find you online.

    While there is no guarantee of success with SEO, many businesses have seen significant benefits from investing in ongoing SEO services. However, it's important to note that SEO is a long-term strategy that requires ongoing effort and investment to maintain results over time.

    Before deciding whether or not to invest in SEO, evaluating your business's specific goals, budget, and resources is important. It's also a good idea to consult with an experienced SEO professional who can help you assess your needs and recommend the best strategies and services for your business.

    Ultimately, investing in SEO will depend on your business's unique circumstances and goals. But for many businesses, SEO can be a valuable investment in their long-term success

  • Of course, it is possible to do your SEO. However, it can be a complex and time-consuming process that requires a certain level of expertise and ongoing effort to maintain results.

    To do SEO on your own, you must educate yourself on the latest best practices and techniques for optimizing your website for search engines. This can include improving your website's content, structure, and technical elements, building quality backlinks and tracking your website's performance using analytics tools.

    Many online resources are available to help you learn about SEO, including blogs, forums, and online courses. However, it's essential to remember that SEO is a constantly evolving field, and the strategies and techniques that worked in the past may be ineffective today.

    If you decide to do SEO independently, being patient and persistent is important, as it can take time to see results. It's also a good idea to track your progress using analytics tools and adjust your strategies based on your performance data.

    Alternatively, suppose you need more time or expertise to do SEO on your own. In that case, consider working with a professional SEO agency or consultant who can help you develop and execute a customized SEO strategy for your business.

  • When building a steady stream of organic traffic, there are no accurate indicators for how long till you start seeing the results. When starting, there are two SEO strategies you will have to consider. Organically growing a website using white-hat SEO techniques, which may take up to 6 months before there are positive signs of growth.

    Compared to quick conversations of pay-per-click (PPC), also known as Google Ads, where you will position at the top of a google result in which you will be paying for each click.

    Consistency, perseverance and patience are the key ingredients when managing your SEO expectations. With organic SEO, there is also the fact that even once you stop any SEO optimization, your website will continue to rank highly until other optimized sites overtake it.

  • At Finkea Design, we know that SEO can be a complex and ever-changing landscape, with no guarantees regarding search engine rankings or specific outcomes. However, as an experienced and dedicated SEO agency, we promise to use ethical and industry-approved techniques to improve your website's visibility and search engine ranking.

    Our SEO specialists will work closely with you to understand your business goals and create a customized SEO strategy tailored to your needs. We will continuously monitor and adjust our efforts to ensure we are on track to achieve your desired results. Additionally, we will provide regular updates and reports on the progress of our SEO efforts, giving you complete transparency throughout the process.

    While we cannot guarantee any specific outcomes due to the constantly changing algorithms and ranking factors of search engines, we can guarantee that we will use our best practices and expertise to improve your website's ranking and drive more relevant traffic. With our commitment and dedication to providing high-quality SEO services, we are confident that we can help your business succeed online.

  • There's no set answer regarding how much you should spend on SEO each month, as the amount can vary depending on your company's size, budget, and goals.

    However, allocating 5-10% of your marketing budget to local SEO is a good rule of thumb. Creating the right SEO strategy will help ensure that your website is optimized correctly and that you can attract organic traffic.

  • Going with an SEO agency will ensure that your business's website is looked after and optimized correctly to help attract the attention it needs to attract new potential customers.

    An SEO agency's overall goal is to work within your means and find the right strategy to improve your website's visibility and ranking on a search engine, which will help drive more traffic and leads to your site.

    At Finkea Design, we have the experience and knowledge to optimize your website effectively and help you reach your target audience at the right time and place. Our monthly audits and analyses allow us to track the success of your digital campaigns and create successful marketing plans to increase leads and sales.

  • Finkea Design is a leading provider of SEO services in Vancouver and is always looking to help a business achieve its desired results. Throughout the years, I have gained knowledge, and an experienced team of SEO experts who an always willing to ensure a website is optimized for search engines.

    We work to offer the right SEO strategy for our client's own goals. We are always up-to-date on algorithm changes. We see ourselves as part of your business and want you can be confident that your website is in good hands. Contact us today to learn how we can help you grow your business online.

  • Measuring success will come in two to three search engine optimization metrics, which will be the following:

    • Website organically growing positively within search engines.

    • Increased traffic with the number of visitors coming to your website.

    • Conversion, seeing those visiting the website making the call, booking or purchasing your service.

    As a provider of outstanding SEO services, we work hard to attract organic traffic to your website made up of people interested in buying your products and services.

  • At Finkea Design, we take an ethical approach to search engine optimization by combining white-hat SEO techniques with high-quality website design to deliver desired results. Our technique will expand across both on-page and off-page SEO, as getting your SEO strategy right is essential to us.

    When done correctly, SEO can drive traffic to your website and bring in ready-to-buy leads regularly. That's why partnering with the right digital marketing agency is essential for your success.

    As a leading SEO company, we pride ourselves on using only white hat, ethical SEO strategies that align with Google's guidelines. We understand that businesses using black hat or grey hat SEO tactics will eventually be caught and penalized, and we want to ensure that doesn't happen to your business.

    Partner with Finkea Design for your SEO needs and experience the difference our expertise and commitment to ethical practices can make for your online success.

Are you ready to take your business to the next level?

Finkea Design is not looking for numbers on sale targets, unlike other agencies. Finkea Design wants to be the right agency for the right business, helping them grow, and we believe in mutual, long-term growth – when your business grows, so does ours.